Although Kirschel wants to retain Tin Pan Alley, he was less keen on the idea of a conservation area being imposed (what landlord would?) arguing that “any restriction on use is the dilution of creativity”. However, he also admitted that “developments usually mean sterility”. Somehow, he has to straddle this narrow line, and create something new that doesn’t kill the spirit of the old.
It’s a challenge, and one that is rarely met successfully however well-intentioned the developers may be – and assuming they are not just paying lip service to the notion of tradition or have a very different interpretation of it. Kirschel’s line is that he wants to bring the music industry itself back to Denmark Street so Tin Pan Alley is more than just instrument shops. Part of his scheme features short-stay apartments, which will be aimed at touring musicians.
He knows getting the industry to co-operate will be difficult. Kirschel is a previous owner of the Marquee Club on Wardour Street, now a Conran restaurant. He says he tried to keep it going but got no support from the music industry. If the industry wants to keep something alive, he says, they need to back him. Whether the music industry has any will to do so is another matter.
Part of the problem is that the music industry is now so fragmented. Independent labels can’t afford to function in central London – many can’t afford to be in London at all – while the major labels brood out west, thinking up new ways to flog back catalogues to deep-pocketed ageing musos. With Crossrail causing the demolition of the Astoria, there are few venues left in Soho – Kirschel says his will be the first to open there since the war – and much of what the industry used to offer – everything from recording an album to releasing one – can now be done at home via the net
So what would really keep Denmark Street? A musician friend who occasionally shops on Denmark Street thinks the instrument shops need to become more specialised, more discerning – when he was trying to purchase a pedal steel recently, there was only one for sale on the entire street. Maybe more people would visit Denmark Street if they know their more obscure requirements will be serviced. He also suggested the installment of cheap rehearsal space as a way of drawing genuine musicians to the area – although I’m not sure whether a bunch of sweaty indie kids is the clientele Kirschel is hoping to attract. As it is, if the plan requires the help of the music industry for it to work, I’m not optimistic.